Club10 is the fastest growing Tavern brand in the country and with a footprint in Botswana, Namibia and Lesotho. The brand emphasis is placed on the local community and cultural environment. Our branded taverns are meant to be preferred hotspots where the locals hang out, watch the latest sporting events and where Chommas meet.

Our Taverns are meant to be a home away from home, and we encourage our members (tavern owners signed up to the brand) to strive to provide a responsible drinking environment of choice by offering acceptable service, and a safe, relaxed and entertaining experience for their patrons. Our taverns are owner managed outlets that are established in their communities. Tavern owners can join the brand without losing their independence as owners. They are supported with exciting promotions, supplier activations, competitions, giveaways and competitive pricing, all bottled in a fun and entertaining environment. The brand was established in 2008.

As a division of Massmart Wholesale we are governed by our mission statement of “Partnering with Retailers So Communities Live Better”. We value the independence and entrepreneurial spirit of our members. Our partnership with both retailers and suppliers is a professional one and support is given without the member diminishing his/her independence.