Club10 is an established tavern brand that forms part of the Massmart Wholesale liquor portfolio. Tavern owners can join the brand without losing their independence as owners. It is a different kind of tavern with an emphasis on the local community and cultural environment. Club10 branded taverns are a place where locals hang out, watch latest sporting events and where friends meet.

The aim of the brand is to give tavern owners the opportunity to partner with a growing brand without losing their independence as tavern owners.

Benefits of joining the brand

• Sound corporate reinforcement
• Maintain your current store identity
• Highly competitive deals based on the buying power of Massmart
• Improved in-stocks without pushing up stock level, thereby increasing cash flow in your store
• Advice and support on store development
• Advice on category management
• Installation of internal and external signage
• A strong national store brand with consistent and regular marketing support
• Regular promotions, point of sale and leaflets